Senior Manager, Marketing Technology
Start a Rewarding Career with Alliant:
The person in this position should be comfortable being called a marketing technologist. She/he will be responsible for architecting, implementing, managing and optimizing marketing technology using data and amazing design to achieve organizational goals. This person will be responsible for all marketing UX and design aspects of the brand online as well as in print. This person will be responsible for the external facing marketing websites as well as all marketing technologies, including marketing automation, content management system (CMS), web analytics, ad retargeting, and other tools in the marketing technology stack. This person should be comfortable with the tools, data, techniques and strategies required to create successful, creative and compliant digital marketing campaigns and initiatives.
This position manages a team of creative and technical professionals and works with various third parties to design, develop, and deploy various marketing technology solutions. This person has solid experience in traditional and digital marketing
Direction is received from the Vice President, Marketing & Digital Strategy.
Responsibilities:
Marketing Technology
Translate marketing and organizational vision into marketing strategies and technology architecture; design new technology processes/systems/methods as necessary
Manage the marketing technology stack, including selecting solutions, integrating them into other internal technologies, and creating process to ensure their full implementation and utilization
Define clear performance metrics for transparent monitoring, continuous improvement and stakeholder reporting
Collaborates with the IT backend development teams as well as security and systems teams
Ensures adequate test plans have been established to validate deliverables
Serves as the Product Owner for the public website
Researches and analyzes website data, competitive websites and latest web trends. Makes recommendations to enhance and improve marketing platforms and initiatives
Campaign & Creative Management
- Ability to work with business partners and marketing in support of digital marketing initiatives and some print initiatives
- Develops and implements digital marketing campaigns (email, landing pages, advertising, etc.) around lead generation and conversion as well as product penetration
- Leads SEM (SEO/PPM) strategy, working internal stakeholders, agencies, and various tools
- Monitors performance and paid and organic search, campaigns, site, and more to uncover trends and make adjustments as needed
- Ensures brand consistency for all mediums yet pushes for ever-improving creativity and results
- Enhances site structure and organization of public facing marketing sites
- Advocate of multi-channel marketing (not afraid to suggest print campaigns when appropriate)
General Management
- Responsible for effective and efficient utilization of resources (talent, budget, tools, and vendors)
- Proactively manages third-party projects
- Actively coaches and develops staff through constructive feedback and stretch projects
- Identifies and initiates opportunities to strengthen engagement amongst the team
- Works with team to develop KPIs and goals
Ensures compliance with applicable state and federal laws, company procedures and policies.
Qualifications:
- Completion of a Bachelor’s degree in business, marketing, computer science or design related fields, MBA preferred
- Minimum 8-14 years of experience in digital marketing, web design, web application development, online performance tracking and optimization or an equivalent combination of training and experience
- Demonstrated skills, knowledge and experience in the design and execution of marketing
- Must exhibit an exceptional client service attitude, possess outstanding people skills and take a proactive approach in working with employees
- Self-starter, motivated professional with ability to think strategically
- Demonstrated skills in diagnostics, analytics, coordination, collaboration and planning
- Ability to prioritize and manage multiple projects/assignments simultaneously using strong organizational skills
- Experience with ecommerce platforms preferred
- Experience with Marketing Automation tools and Content Management Systems required
- Strong working knowledge of programming techniques and tools, including Google Analytics, Google AdWords, AdRoll, InDesign, Photoshop, Illustrator, Acrobat, Dreamweaver, Fireworks, Director, Flash, and MS office
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Alliant Credit Union is proud to be an EEO/AA employer.
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