Social Media & PR Specialist
Start a Rewarding Career with Alliant:
The Social Media & PR Specialist is responsible for:
- Social Media: Source and create content, develop campaigns, and drive new potential member traffic to our websites. Oversee social media community engagement and social media measurement analysis.
- Public Relations (PR): Develop and implement communications and PR strategy including building/fostering relationships with media and influencers both online and via traditional channels.
- Content Writing: Write captivating copy for product/new member acquisition and brand awareness campaigns as well as our Alliant blog. Imaginative and persuasive writing skills definitely needed.
- Light Project Management: While this isn’t a core responsibility, you will also need to be a proactive to ensure your projects come to completion by working with other teams, as needed.
Responsibilities:
Social Media, Public Relations and Digital Campaign Management:
- Implements social media strategy for every phase of the credit union member’s lifecycle (including potential new members)
- Owns PR relationships with media and works with product managers to find interesting angles by product
- Responsible for maintaining and growing existing social networks, including Twitter, LinkedIn, YouTube, Google+ and Facebook, in terms of reach, influence and engagement
- Tracks and responds to real-time online conversations, working with our customer service team, and reports on online reputation management for the brand and specific campaigns; we have a low volume of customer service issues/questions but they do need to be addressed in real-time.
Digital Measurement & Project Management:
- Sets effective benchmarks for measuring the impact of social media and public relations and drafts monthly reports
- Monitors trends and best practices in digital communications and tools
- Assists with training and education of employees on social media and PR
Qualifications:
- Completion of a Bachelor’s degree in English, Communications, Marketing, Public Relations, Journalism or related field.
- A minimum of 4 years of B2C marketing communication work including social media, public relations, marketing experience and blogging/online journalism. Fine if you’re solid in one area and growing in others.
- Solid track record of successfully developing projects from start to completion.
- Strong, proven writing skills: Ability to write concise, engaging and informative copy and know the difference between what makes a good blog post vs. a good PR pitch vs. a good tweet. Additionally, know how to transform complicated, in-depth topics into easy-to-digest, interesting content.
- Experience with social media monitoring and analytics tools requested. General interest and daily use of existing and new web technologies is a must.
Alliant Credit Union is proud to be an EEO/AA employer.
Apply